Brand Guidelines
AN INTRODUCTION
Airway Services is a full-service provider of on-demand technical staffing, project management and operations, and maintenance for utility-scale wind energy projects. Our team of knowledgeable and experienced technicians is committed to providing the highest standard of service to the growing wind industry. With ready-to-mobilize technical and operations teams throughout North America and the South Pacific, Airway Services is proficient in delivering complete service and expert solutions to a wide array of issues unique to wind energy projects.
These guidelines describe the visual and verbal elements that represent Airway Services' brand identity. This includes our name, logo and other elements such as colors, and type.
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon piece and our company name – they have a fixed relationship that should never be changed in any way.
Please do use reverse logos for a darker background and give plenty of space around the logo.
Please don’t alter the logo in any way.
TAKKION FAMILY LOGOS
DOWNLOAD FAMILY LOGOS here in .eps, .pdf, and .png file download is .zip file
HORIZONTAL
STACKED
BRAND TYPOGRAPHY
DOWNLOAD Bebas Neue here
DOWNLOAD Open Sans here
DOWNLOAD Open Sans Condensed here
DOWNLOAD Montserrat here
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. Bebas Neue Bold is the primary font for headlines, and should be used at 9* italics for emphasized language.
COLORS
AIRWAY has ONE primary color: True Blue. This color has become a recognizable identifier for the company.
Usage: Use it as the dominant color palette for all internal and external visual presentations of the company.
True Blue
WEB: #006fb5
CMYK: 89 | 54 | 2 | 0
RGB: 0 | 111 | 181
UNIFYING COLOR
There is ONE Primary unifying color that can be used in materials across the TAKKION Brand Family: Steel Gray and corresponding tints/tones.
Usage: Use them as supporting colors across any of the TAKKION BRANDS.
STEEL GRAY
WEB: #21333d
CMYK: 84 | 66 | 55 | 53
RGB: 33 | 51 | 61
Click on each logo below to visit that companies' Brand Guide
GUIDELINES CREATED BY
The Bark Firm
CONTACT Neil Benton
www.thebarkfirm.com
